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AWHY1


Are We Hard Yet?

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AWHY1


Are We Hard Yet?

 

Are We Hard Yet?

 
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Nick&Chloe and ZEITGUISED in a dalliance with erotics, exploring the function of this very intentional form of photography to wreak havoc on our appetites and desires.

 

After realising the mutually assumed superiority of the other side, Nick&Chloe and Zeitguised embraced that idea and turned the collaboration mode into "Nick&Chloe vs. Zeitguised", with mutually assured destruction.

One goal of the exercise is to deconstruct the hierarchies that are cast with the order in which the elements of the photographic images are made. Traditionally the sequence follows: World>model>fashion>lighting>photography>postproduction, with a diminishing role in the production of meaning of the image from beginning to end. This project attempts to create new meanings with every new order of "remixing" the original image, without completely erasing the original meaning, but rather playing and commenting on it through added layers.

The other goal is to playfully twist the language of erotic imagery into absurdity by its own seductive means, without collapsing the celebration of the senses.

The title, besides the obvious, also winks an eye at the artists showing off a harder edge in their work, and solidifying soft shapes into hard material forms. 

 
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For more visual projects, visit our FILMOGRAPHY.