ARE WE HARD YET
  • Are We Hard Yet
    Are we art yet?  
  • Remix collaboration project:
    ZEITGUISED vs. photographer duo Nick&Chloé.


    Zeitguised and Nick&Chloé recently received two Amercian Photography Awards for the results of a joint image making battle.
    With the 'Are we hard yet?' series, a new form of creative collaboration between design studio and photographers takes the stage of fine art photography.


    After realising the mutually assumed superiority of the other side, Nick&Chloe and Zeitguised embraced that idea and turned the collaboration mode into "Nick&Chloe vs. Zeitguised", an image battle with mutually assured destruction, and productive reconstruction. 
    One goal wass to deconstruct the perceived hierarchies of photographic image design. Traditionally the order is: photography>postproduction, with a diminishing role in the production of meaning of the image.
    This project attempts to create upheave that order. Conception and Production come from both ends, on equal terms. A new meaning of the image is generated by "remixing" the original image, without completely erasing the original meaning, but rather playing and commenting on it through added layers.
     
    The artistic goal was to playfully twist the language of erotic imagery into absurdity by its own seductive means, without collapsing the celebration of the senses. The title, besides playing with the hard appearance of soft shapes, also winks an eye at the artists showing off a harder edge in their work.
     
     
    CONCEPT, ART DIRECTION, DEISGN_ ZEITGUISED + NICK&CHLOÉ
    PRODUCTION _ PRUNE PARIENTE @ Florence Moll
    CASTING DIRECTOR _ OLIVIER DUPERRIN
    MODEL _ AZUCENA DE NOVA TORRES @ L'AGENCE PARALLELE
    STYLIST _ YOKO MIYAKESTYLIST
    ASSISTANT _ JAMES V THOMAS
    HAIR _ PHILIP MENSAH
    MAKE-UP _ ANGLOMA
    ASSISTANT _ ELVIS SAVARIA & STAN
    PHOTOGAPHY_NICK & CHLOE
    3D_ZEITGUISED
    DEVELOPMENT SUPPORT_ANDREAS MARTINI
    RETOUCHING_TONY @ lasourissurlegateau.com

    Premiere group show in Big Bang, After Squat, Rue Rivoli, Paris on May 28, 2012.
Description
Remix collaboration project ZEITGUISED vs. photographer duo Nick&Chloé, resulting in two Amercian Photography Awards.
With the 'Are we hard yet?' series, a new form of creative collaboration between design studio and photographers takes the stage of fine art photography.

The artistic goal of the image making battle was to playfully twist the language of erotic imagery into absurdity by its own seductive means, without collapsing the celebration of the senses.

Model: Azucena De Novas
Fields
Fine Arts, Photography
Date
2012
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